A Measure of Marketing Podcast

I co-host a marketing podcast with fellow Marketer Kelly Joanne Knight.

What started as a one-off virtual coffee and catch-up in June 2023 has evolved into a dedicated marketing podcast for small business owners, solopreneurs, and small business marketers.

It’s a podcast built on honesty, lots of fun and no jargon. Just two marketers with over 30 years of experience offering ideas and insight, expertise and know-how, and a sprinkle of humour!

Kelly and I discuss various marketing topics, offer practical tips, reflect on our projects and provide plenty of takeaways to inform, inspire and empower viewers/listeners on their marketing journeys.

The episode list is below. You can tune in on YouTube or Spotify, subscribe and follow us on LinkedIn to stay up-to-date with our measure of Marketing.

Marketing podcast episodes

Episode 27: AI -From Shaming to Shifting

I catch up with Kelly and share how I’ve been using Gen AI to support my own brand-led marketing - as well as the day-to-day admin behind the scenes at Maisey Marketing.

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Episode 26: Why Your Picture Matters – with Victoria Wilcox

Kelly and I chat to brand photographer Victoria Wilcox about the importance of being seen, choosing the right image, and how brand photography influences perception.
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Episode 25: The Pros and Cons of Content Marketing

Kelly and I unpack the realities of content marketing - what makes it work, what slows it down, and how small businesses can approach it sustainably.
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Episode 24: Using LinkedIn like a Human – with Phil Shorland

Phil Shorland shares his take with Kelly and me on being visible, showing up authentically, and building a LinkedIn presence that feels natural.
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Episode 23: The Link Between Sales and Marketing – with Kim Lawler

Kelly and I explore where sales meets marketing with Kim Lawler, including the mindset shift that helps small businesses make the most of both.
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Episode 22: Starting a Business with Limited Marketing Skills – with Kim Ellis

Kim Ellis shares her experience with Kelly and me of starting a business from scratch, learning marketing as she went, and what she wishes she’d known sooner.
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Episode 21: Taking Pictures to Enhance Online Presence – with Cristina Simion

Cristina Simion joins Kelly and me to talk about making everyday images work harder for your brand, even when you don’t have a full photo shoot.
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Episode 20: You and Your Marketing Challenges – a Live Q&A

A special Q&A episode where Kelly and I answer real questions from small business owners about confidence, consistency, and getting unstuck.
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Episode 19: How to Build Your Messaging

Kelly and I talk about crafting clear, focused messaging and how to avoid the jargon trap when you're trying to connect with your audience.
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Episode 18: Branding from a Graphic Designer’s Perspective – with Drew Hughes

Kelly and I talk to graphic designer Drew Hughes about how visual identity works, why consistency matters, and how to create a brand that actually feels like you.
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Episode 17: Your Target Audience

In this episode, Kelly and I break down how to define your target audience, why it’s more than just demographics, and how to reach the right people with the right message.
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Episode 16: The Benefits of PR for Small Businesses – with Sanina Kaur

PR consultant Sanina Kaur joins Kelly and me to share how small businesses can raise their profile through PR, even without big budgets or media contacts.
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Episode 15: What We're Watching, Trying and Testing in 2025

Kelly and I look ahead at the tools, trends and ideas we’re experimenting with in our own marketing and why we think they’re worth watching.
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Episode 14: Reflections from This Year

Kelly and I reflect on what’s worked, what’s changed, and what we’ve learned this year when it comes to our own marketing and mindset.
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Episode 13: Marketing Strategy on a Budget

In this episode, Kelly and I talk about how to create a meaningful marketing strategy when time and money are tight - and where to focus your effort first.
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Episode 12: Video Content Creation – with Josh Penlington

Josh Penlington joins Kelly and me to explore how small businesses can create engaging video content with confidence, even when you’re short on time or tech.
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Episode 11: Podcasting – Our Reflections

Kelly and I reflect on what it’s really like to run a podcast - what surprised us, what we’d change, and how it’s helped our own visibility.
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Episode 10: The Use of AI in Marketing

In this episode, Kelly and I explore how small businesses are using AI tools, what to watch out for, and how to stay human in the process.
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Episode 9: Marketing Metrics

Kelly and I break down what to track, what to ignore, and how to make sense of your marketing metrics without getting overwhelmed.
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Episode 8: Maintaining Your Brand Identity

Kelly and I talk about brand consistency - why it matters, how it shows up across channels, and what to do when things start to drift.
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Episode 7: Website Design – with Beth Rawlins

Beth Rawlins joins Kelly and me to talk about websites that work - how to balance design with function, and what small businesses often overlook.
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Episode 6: LinkedIn

In this episode, Kelly and I explore how small businesses can show up on social media more naturally - LinkedIn in particular - without it feeling awkward or overly polished.
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Episode 5: Writing Blogposts

Kelly and I share our take on writing blog content - what helps us get started, what makes it effective, and why it’s still worth the effort.
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Episode 4: Content Strategy

We go back to basics - Kelly and I talk about what content strategy actually means, how it supports consistency, and where to begin.
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Episode 3: Brand Strategy & Brand Identity

Kelly and I unpack the difference between brand strategy and brand identity, and how getting clear on both supports stronger marketing decisions.
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Episode 2: Personal Branding

In this episode, Kelly and I talk about showing up as yourself online - what personal branding really means, and how to make it feel like you.
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Episode 1: Our Measure of Marketing

In our very first episode, Kelly and I share what led us to start this podcast, how we work, and why we wanted to talk more openly about marketing for small businesses.
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