How do you make your marketing more effective?
A broad question.
I think there is one strategic approach all businesses can adopt - whatever size or budget - to make their marketing more effective: Integrated Marketing.
Integrate your efforts
By delivering a unified message across your channels to your target audience, you effectively communicate and market your brand at every phase of their journey.
Marketing strategies lack power when they're not combined. It's a bad use of effort and time operating them in silo - it will confuse those on the receiving end.
From content marketing and email marketing, to social media marketing and event marketing, create effective campaigns that utilise marketing strategies such as these - provide consistency for your customers and prospects by integrating your marketing across your channels.
Integrate internally
In addition, integrate Marketing internally within your business. Here are three examples:
Align Marketing and Sales - two teams working together with a common goal (to talk to your target audience)
Break down HR's barrier and help increase employer brand awareness - how can you support recruitment drives and showcase your company culture and brand values using social media?
Engage your employees (they’re your best advocates) by integrating their personal brands into your marketing mix - how can they play a part in your content marketing plan? How can you empower them to use social media channels to amplify your brand?
Integrated marketing can provide a powerful strategic approach to ensuring your messaging makes an impact and you reach your target audience at all touchpoints. It’s also a passion of mine, together with campaign planning/management and driving employee engagement…