Marketing Upskilling

Marketing Upskilling and Coaching for Small Businesses

Four people sat around a board room learning how to use a social media monitoring site that is broadcast onto a plasma screen on the wall (to represent marketing upskilling)

These sessions are for small business owners and small teams who want to build confidence in a specific area of Marketing, so they feel better equipped to put their learning into practice.

You may be doing the Marketing yourself, have a newly formed team that needs practical marketing training, or have established team members who would benefit from refreshing their knowledge and building confidence in specific areas of marketing.

Most small businesses don’t have the luxury of large L&D budgets or in-house Marketing leads. I offer a practical, informal approach to building marketing skills through tailored online sessions and targeted coaching-style guidance. It’s shaped around your goals, your business and the areas where more confidence is needed.

In some cases, I help small business owners get clearer on a specific area of Marketing they want to understand better. In others, I help team members get to grips with the systems, tools and processes they need to do the job more confidently, or help experienced staff shift from tactical doers to more strategic thinkers.

Sessions can be delivered one-to-one or to a small group online. The focus is always shaped around what you want to achieve, so the time feels useful, relevant and practical.

Areas we can cover

Depending on what you want to understand, improve or feel more confident doing, we can focus on areas such as:

  • Gen AI prompt writing for Marketing

    Learn how to use AI more confidently for Marketing tasks, including writing clearer prompts, shaping content ideas and sense-checking outputs so they are useful, relevant and aligned with your business.

  • Email Marketing

    Understand what to send, how often to communicate and how to structure emails people will want to read.

  • LinkedIn/Social Media

    Develop a clearer and more consistent approach to social media, with a stronger understanding of what to share and how it supports your wider Marketing.

  • PR Writing

    Identify a strong story and learn how to turn it into a clear, credible press release that is relevant to the media and its audience.

  • Content Creation

    Generate, shape and organise useful content ideas that support your business goals and give your audience something of value.

  • Blogging

    Turn your knowledge, experience and ideas into clear, engaging blogposts that are useful to your audience.

  • Writing clearer marketing messages

    Explain what your business does, who it helps and why it matters in a way your audience can quickly understand.

Cost and format

Practical Marketing Skills Sessions start from £450 for a tailored 90-minute online session.

The cost includes an initial conversation to establish what you want to achieve, bespoke preparation and supporting materials.

The session cost covers up to four people from the same business, including any team member or external partner working directly with that business. As the session focuses on one organisation, attendees representing different businesses will need to book separately.

 
Get in touch
 

Marketing upskilling

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