Marketing Leadership
Senior Marketing direction for small teams
Small businesses often reach a point where Marketing needs more structure, direction and leadership, but hiring a full-time Head of Marketing is not the right move.
You may be a business owner still holding too much of the marketing thinking, have a junior or non-specialist team member trying to make progress, or a small team with ideas but no senior Marketing lead to guide the direction.
This service gives you senior marketing leadership on a flexible basis, without taking on a permanent hire.
It is designed for small businesses that already have someone involved in the marketing activity, but need experienced guidance to help them prioritise, make decisions and keep activity aligned with the wider business goals.
I work with founders, MDs and small teams who are juggling too much and need someone experienced in the room. I bring structure, focus and practical direction, helping you and your team understand what matters, what to prioritise and how to move forward with greater confidence.
This can include sense-checking campaign ideas, reviewing messaging, guiding content priorities, helping a junior team member build confidence, or supporting better decision-making around Marketing activity. The focus is on leadership, direction and clarity, rather than day-to-day management or delivery.
In simple terms, I lead the thinking, not the workload, helping your team stay focused on the activity most likely to move things forward.
This service works well if you need regular senior marketing input and a clearer route to step back from being the only person holding the Marketing direction, while giving the team access to practical guidance and a more experienced perspective.
I bring years of expertise across Marketing, leadership and management. You get someone experienced, thoughtful and collaborative who can work with you and your team to keep Marketing focused, realistic and aligned with where the business is going.
What’s included
Monthly marketing leadership includes:
2 x 60-minute leadership Zoom calls per calendar month with the business owner and/or relevant team members
Light email guidance between Zoom calls
Sense-checking of Marketing priorities, ideas, plans or decisions
Guidance on campaigns, content, messaging and next steps
Practical direction for the person or small team responsible for Marketing activity
Session recordings if useful
Brief summary points or agreed actions where needed.
Cost and commitment
Marketing leadership is offered for a fixed monthly fee, with a minimum three-month commitment.
We can arrange a complimentary 15-20 minute conversation to talk through the service and understand what kind of marketing leadership your business needs.
Marketing Leadership
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