Marketing Leadership

Outsourced Marketing Leadership for small businesses

Small businesses often reach a point where marketing needs to level up. However, hiring a full-time head of Marketing isn’t the right move, either because the budget is tight or the team is too small for such a 40-hour-a-week role.

If you’ve got a strategy in place but no one owning it, activity stalls. The team gets pulled in different directions and marketing becomes reactive, inconsistent or overlooked. This service is about providing senior-level marketing leadership on a flexible basis – giving you someone to lead the function without taking on a permanent hire.

I work with founders, MDs and small teams who are juggling too many things. You may have junior staff who need guidance, outsourced suppliers who need coordination, or ideas that never quite get actioned. I bring structure, focus and energy to the function, taking accountability for planning and delivery, and helping your marketing efforts stay aligned with your marketing strategy.

This can include leading campaigns, supporting team development, managing freelancers, or feeding into wider commercial decisions. I act as your marketing lead (available as often or as little as you need), providing both strategic oversight and hands-on support where needed.

Clients choose this service when they struggle to keep all the right plates spinning but aren’t ready for a permanent in-house marketing lead. Some use it during a period of change or growth; most retain me as their marketing lead long-term.

I bring years of expertise across marketing, leadership and management. You get someone experienced, proactive and collaborative who knows your business, works with your team and brings the drive to keep things moving.

I enjoy being part of your extended team, invested in your success, and focused on ensuring your marketing delivers.

Marketing Leadership