HELPING SMALL BUSINESS OWNERS MAKE SENSE OF MARKETING

Hayley Maisey, Marketing Consultant

Marketing can feel overwhelming when you are running a small business.

There is always something you could be doing - posting more, improving your website, writing content, sending emails, showing up on LinkedIn, trying new tools or following the latest advice.

But more activity is not always the answer.

Sometimes, what you really need is to pause, get clear on what matters and create a simpler, more focused way forward.

Marketing direction for small businesses

A Chartered Marketer with over 20 years’ experience, I help small business owners make sense of Marketing, so they can move forward with greater clarity, confidence and direction.

Discover more about me and my experience, the marketing direction I provide for small businesses, and the clients I work with.

Marketing Direction

Maisey Marketing consultancy for small businesses

Marketing is a driving force

Marketing and business growth

Marketing is an ongoing, driving force that is vital for all organisations to succeed. Much like the ocean is integral to life, Marketing is fundamental to business growth.

When Marketing comes at you in waves

But for small business owners, Marketing can also feel like it is coming at you in waves - with constant advice, changing priorities and endless things you feel you should be doing.

Focus on what matters

You do not need to do everything. You need to understand what matters, where to focus and what will help your business make progress.

“I recommend Hayley to any serious business owner who wants hard-hitting digital marketing with results. She 100% gets the wider strategic goals of an organisation, and effortlessly aligns digital marketing to support and complement sales or marketing activity. She’s wonderful to work with - focussed, strategic with a sharp eye for detail... and really makes things happen.

If I could clone Hayley Maisey, I would!”

— Emily Brock, CEO at YMCA DownsLink Group

Latest Blogposts

Featured

How Can you Approach Content Marketing And Not Overcomplicate It?

Content can be a valuable tool in your kit, but planning it can feel complicated. There are different formats, platforms, and opinions on what you should be doing. And somewhere in the middle of all that, content then starts to feel like a chore rather than something that supports your business. Here’s how to keep it simple and effective.

Why is your Marketing not working?

One of the most common reasons Marketing “isn’t working” is that it has gradually grown in layers. These layers feel busy, but they're disconnected. And that's usually a sign the foundations need attention, not that we need to add more activity on top.

When to get help with your Marketing and when to keep going yourself?

A reflective and practical approach for small business owners when deciding whether to outsource their Marketing or continue doing it themselves.

Small Business Marketing: Gen AI, noise and the need for human connection

Is your Marketing starting to feel more automated than authentic? With Gen AI tools and social media noise everywhere, here’s why a more human, trust-led approach may be the one thing that sets you apart.

Do you need marketing advice if you're already doing "some" Marketing?

Doing some Marketing but not sure if it’s helping? Learn when marketing advice is useful and how clarity and perspective can help you as a small business owner to move forward with confidence.

Why can Marketing feel so overwhelming?

Marketing can often feel overwhelming for small business owners because it starts as a long list of tasks instead of a clear, simple plan. Trying to show up on every channel, setting unrealistic posting expectations and ignoring your own capacity can make Marketing feel heavier than it needs to be.