Helping small businesses make
a big impact with their marketing
Marketing is an ongoing, driving force that is vital for all organisations to succeed. Much like the ocean is integral to life, marketing is fundamental to business growth.
Effective marketing makes an impact in many ways - it raises brand awareness, creates engagement and generates demand for a service/product.
For a small company with limited resources and budget, concentrated marketing efforts must be integrated to make a big impact and drive the business forward.
Marketing Support
I’m a Chartered Marketer with over 20 years’ experience client-side across private, charity and education sectors.
I partner with small businesses and provide marketing consultancy and a range of services to help you make an impact with your marketing in line with your business objectives.
Hayley Maisey, Marketing Consultant
Latest Blogposts
There’s a natural tension with Gen AI when it comes to creating strategic marketing content and messaging. The Marketing profession moulds you to lead with authenticity for the benefit of building the best relationships with your customers. Here's an honest and open view of my journey with Gen AI and its impact on my values, ethics and integrity when working with clients.
One of my aims when consulting with clients is to help take the complexity out of Marketing - as well as the fear and the jargon. Complexities often take the form of questions when I partner with a small business. I share 10 real-life complexities my clients to date have typically needed help with; they didn’t know the answers, and why they came to me for help.
Repurposing your marketing content is a clever way of maximising what you've got when you have limited time and budget - whether you're a small business or freelancer, and be it old or new content.
Email marketing can be a valuable strategy to speak to clients, colleagues and potential customers directly to build relationships and generate enquiries for your service or product. So how do e-Newsletters fit into this strategy and how can you get started?
Upskilling your existing team members can be a game-changer and for most of my clients, this balance of outsourced Marketing support and team input with effective upskilling is what they need to drive their business forward.
The expertise and support I offer small business owners is broad. To give you a flavour, I’ve outlined the help and guidance I’ve provided to my current clients over the last 2-3 months.