Marketing Planning

From content frameworks to tactical schedules

Woman writing on yellow post it notes on a large piece of paper on a table ((to represent marketing planning)

Having a solid marketing plan means giving your business a clear view of what to focus on over the next 6 to 12 months.

Many small business owners feel overwhelmed by all the things they could be doing – content, social, PR, email, partnerships… but without a plan, it’s hard to know where to start or what will get you to your end goal. I bring structure to external marketing efforts and direction to internal activities.

Marketing planning begins once your marketing strategy is in place. After defining your business objectives, understanding your audience, and reviewing your current approach, we move into the planning phase – building on that strategic foundation.

The ‘plan’ itself usually includes a few core elements: a top-level outline of activity, a content marketing framework that maps customer needs to content pillars and campaign themes, and a tactical schedule to guide what gets done and when. In some cases, this may also involve an internal review to assess available skills and resources, and ensure everyone is clear about their role.

Together, these elements bring focus, structure and clarity. They help ensure your time, energy and budget are directed where they’ll have the most impact – and that your marketing activity supports your broader business goals.

If needed, I can also support you in delivering the plan. This might include managing your marketing, working with suppliers, or checking in monthly to keep everything moving forward.

A well-structured plan doesn’t just help you prioritise – it gives your business and your team a clear sense of direction.

 

Marketing Planning

From the Blog

Featured
How to plan and create effective content
How to plan and create effective content

To be effective with content creation, you must ensure every piece, whether a blogpost, video or podcast episode, serves a strategic purpose. And the best way to ensure you do this is to think strategically and plan ahead.

What are the most effective marketing strategies for a small business?
What are the most effective marketing strategies for a small business?

Knowing which marketing strategies to adopt can be tricky – there are multiple factors to consider first. By using the right ones you elevate your messaging and communicate more effectively with your target audience, ensuring your marketing makes an impact, in line with your business objectives.

Bringing structure to your marketing
Bringing structure to your marketing

Why is structure important when it comes to Marketing? Without it you’ll confuse your audience by marketing sporadically. You’ll also work in isolation of your business objectives so you won’t generate long term success - whatever that looks like to your business.