How are Marketers using Gen AI tools?

How are marketers using Gen AI tools?

I can’t answer for every Marketer, but I can share how I’ve dabbled with Gen AI throughout 2023 and into 2024 - for my brands, not on behalf of my clients.

I was invited by my client Quantum Rise to join them on their AI-led podcast show “AI for the Average Joe” to discuss my experiences of using tools such as Chat GPT, Gamma, DALL-E and Canva Magic Studio.

Quantum Rise’s Co-Founders Erica Farmer and Hayley Bird are leading the way in L&D when it comes to AI. They’re encouraging and empowering the L&D community to dip their toe into using AI tools from a strategic and practical perspective for personal and professional use - from training design to creating learning objectives, producing PowerPoint decks to generating imagery, they’re ahead of the game.

But for Marketers, including me, there’s a natural tension with Gen AI when it comes to creating content. Our profession moulds us to lead with authenticity for the benefit of building the best relationships with our customers - and the need to produce messaging and materials that are bespoke to the brands we represent.

Use of Gen AI tools and Marketing

I offer an honest and open view of my journey with Gen AI and its impact on my values, ethics and integrity when working with clients. I also provide practical advice and takeaways for small businesses who want to utilise ChatGPT to support their marketing activity, starting with the all-important “why” when it comes to prompting to get the best outputs.