Marketing Strategy and Setup

Marketing strategy support to help you setup your marketing function

Your marketing strategy is the foundation for all marketing activities. It’s the starting point to help you set up your marketing function.

If you’ve been marketing on instinct, copying competitors, or reacting to what others are doing, you’re likely feel disjointed by it all. You might be doing “all the things” – social posting, email marketing and writing blogposts – but don’t feel your efforts are quite hitting the mark.

This service is designed for small businesses that require a marketing strategy or an overhaul of their existing one. I’ll help you build a strategic approach that connects your business goals with the marketing activities that will help you achieve them.

We’ll explore your markets, audience, competitors and proposition. We’ll define your marketing objectives, select the right marketing strategies and tactics, and develop a marketing strategy that aligns with your business needs. It’ll provide a structure to guide everything from content creation and communications to dedicated campaign activity.

If you already have a strategy and need a refresh, I’ll help sense-check it against your current direction and make it more useful. If you’re setting up your marketing function, we’ll build it from the ground up, focused on what matters to your business and your customers.

The goal is clarity and direction. You’ll come away with a strategic marketing framework you can use to guide your plans, brief others and make more confident decisions.

Many clients go on to work with me on implementation, too – including marketing planning, managing campaigns or ongoing marketing support to bring it all to life. But it all starts here: with a top-level marketing strategy that’s grounded in your goals and tailored to your business.

Marketing strategy and setup

From the Blog