Marketing services for small businesses

I’ve built years of deep experience working with small business owners - I understand the common challenges you face. Moreover, I’ve learned that every business is unique and requires bespoke advice.

Strategic and Practical Marketing Advice

I work directly with small business owners who feel overwhelmed, unclear or inconsistent with their Marketing. Most come to me unsure where to start, overwhelmed by all the options, or stuck trying to make it all fit together.

I help break things down, bring structure to the chaos, and provide strategic and practical direction that aligns with your goals and your business – without the jargon or fluff.

How I Can Help

From 2017 to 2026, much of my work included ongoing marketing management and day-to-day delivery for small businesses, alongside consultancy and strategy setting. Those nine years, coupled with my employed career, now inform a more focused approach: helping small business owners make clearer marketing decisions with practical advice and direction.

You’ll find a summary of my offering below to give you a flavour of how I can help you make sense of your Marketing.

Marketing Consultancy, Advice and Direction

Need ongoing direction?

You may know what you want your business to achieve, but feel less certain about the role Marketing should play in helping you get there. Monthly marketing consultancy gives you space to step back, talk through the opportunities and challenges ahead, and identify where your Marketing needs more structure, focus or direction. I provide tailored, jargon-free marketing consultancy for small business owners who want expert guidance, clearer thinking and practical advice they can apply to their business.

Marketing Power Hours - one-off 60-minute Sessions

Need a focused sense-check?

Struggling with a specific marketing challenge? Need fresh ideas, a sense-check or clarity on your next steps? Alongside my medium to long-term consultancy, Marketing Power Hours are designed for focused problem-solving. These 60-minute online sessions provide direction, practical advice and clear next steps you can apply to your business.

Marketing Leadership

Need senior guidance without hiring in-house?

Founders, MDs and business owners often have to make decisions across every part of the business, and Marketing is usually one of them. When there isn’t an experienced marketing lead in place, it can be difficult to know what to prioritise, how to guide the person or small team doing the work, or how to keep activity aligned with wider business goals. I provide senior marketing leadership for small businesses that need structure, direction and clearer decision-making, without the commitment of hiring in-house.

Marketing Upskilling and Coaching

Want to build your Marketing skills?

If you or your team need more confidence in a specific area of Marketing, I provide focused, tailored online sessions to help you put that learning into practice. You may be doing the Marketing yourself, working with a newly formed team, or helping established team members refresh their knowledge. Each session is shaped around your goals, your business and the areas where more confidence is needed.

Guided Online Working Sessions - coming soon

Want focused guidance without monthly consultancy?

For business owners who want structured guidance without committing to monthly consultancy, I’m developing guided online working sessions as part of a new suite of practical resources planned for later this year. Each session will focus on a specific area, including shaping your small business marketing strategy, building a campaign and content framework, or creating a clear campaign plan step by step. The sessions will give you practical prompts, clear guidance and dedicated time to start turning your thinking into something more structured and useful.

Marketing Workbooks and Resources - coming soon

Want to work through it yourself?

Sometimes, having a clear structure to work through in your own time is the most useful starting point. I’m developing a range of practical resources, guided workbooks and video content to help you make sense of your marketing, reduce the overwhelm and create a more structured approach. These will include self-led workbooks on marketing strategy, campaign planning, and campaigns and content, with resources available by the end of the year.

 
 
 
Hayley is a professional, personable and dedicated marketer, who is highly effective at campaign planning and delivery. She is a natural and popular team player who builds effective working relationships easily, and makes complex projects appear seamless.
— James Eddleston, Senior Director, Performance Marketing at Trustpilot