Marketing Management

Ongoing marketing management and support

Woman typing on a laptop (to represent marketing management)

If you have a solid marketing strategy but lack the resources to execute it, I can step in and provide day-to-day management and hands-on support. This service is perfect for small businesses that need senior-level marketing input but are not yet ready to recruit a permanent member of staff.

Unlike many consultants, I don’t just write marketing strategies and disappear – I partner with you to help deliver them. That might include creating content, designing and sending emails, updating your website or managing social channels. I tailor my support to meet your needs.

Medium-sized clients bring me in to act as their Marketing Lead, overseeing activity, driving progress and keeping everything aligned with their goals. Other, smaller clients need a mix of strategic input and practical delivery, especially during busy periods or times of change. And so opt for a Fractional Marketing Manager.

I work as an extension of your team, managing your monthly marketing activities; liaising with suppliers and briefing creatives where needed. I ensure everything runs smoothly, focusing on time, budget and available tools.

This service works best as part of a medium to long-term collaboration and a service many of my clients opt for after the initial consultancy, strategy building and planning phases. It’s not about short-term fixes or scattergun activity. It’s about building momentum, measuring progress and delivering consistently over time.

If you need someone who can bring experience and action, without adding another person to your payroll, then I could be a great fit.

 

Marketing management

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