Campaign Management
Support to plan and deliver structured marketing campaigns
Campaigns are where marketing strategy meets dedicated marketing activity – and where many small businesses struggle to maintain consistency, coordination and follow-through.
Further to tabling a marketing strategy and supporting with top-level planning, I help my clients by designing, delivering and managing marketing campaigns that support their business goals, engage their audience and produce measurable outcomes.
If you’re running time-bound initiatives, such as product launches, events, lead-generation drives, or awareness-building campaigns, you’ll need an integrated campaign that is well-planned and well-implemented. You might have a goal in mind but lack the time or headspace to plan and execute all the moving parts. And where I can help.
I work closely with you to scope out the campaign purpose, target audience, messaging and tactics. From there, I build a realistic timeline with clearly defined roles, deliverables and deadlines – and ensure everyone involved knows what’s happening when.
Depending on your needs, I can take the reins completely or work alongside your team or suppliers. I’m used to coordinating copywriters, designers, developers and other collaborators, keeping everyone aligned and flagging issues early before they become blockers.
The result is a structured campaign that delivers on its objectives, whether that’s increased visibility, more leads or stronger engagement. With a project management-style approach, I don’t just plan the campaign; I ensure it’s fulfilled.
This service can be combined with marketing management or consultancy, depending on how much support you need. Either way, expect less launches with less last-minute panic, and more of a calm, coordinated approach to your marketing campaigns.
Campaign management
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