Integrated marketing communications
“Integrating marketing communications is a way of looking at the whole marketing process from the view point of the customer.” - Philip Kotler
Best practice marketing puts the customer at the heart of everything - from your marketing strategy down to every tweet, email and piece of content you create.
But if you tweet, email and create content in isolation of one another your messaging won't pack a punch, nor will it put your customer first.
Producing an integrated marketing campaign that delivers your messaging in a unified way, using the right marketing strategies, adds power to your communications and makes an impact - from the viewpoint of your customer.
Your potential and existing customers will value consistency and joined-up thinking. You'll also serve your customers more effectively across multiple channels, providing every opportunity for them to interact and engage.
Get in touch if you need help devising a roadmap of campaign activity with integrated marcomms, in line with your marketing strategy.