Blog Occasional posts
GEO stands for Generative Engine Optimisation. It’s an emerging approach to content creation that focuses on how Gen AI tools like ChatGPT, Gemini and Google’s Search Generative Experience (SGE) gather and deliver information. It’s something to be aware of if you’re a small business owner relying on organic content to be found online.
Social media marketing is an excellent strategy for building your brand and connecting with the right people – but only if you have a plan. Without one, it’s easy to fall into the trap of posting for the sake of it, chasing likes without any real outcome. This blogpost explains how to make your social media marketing work harder for you.
