Social media marketing is an excellent strategy for building your brand and connecting with the right people – but only if you have a plan. Without one, it’s easy to fall into the trap of posting for the sake of it, chasing likes without any real outcome. This blogpost explains how to make your social media marketing work harder for you.

One of my aims when consulting with clients is to help take the complexity out of Marketing - as well as the fear and the jargon. Complexities often take the form of questions when I partner with a small business. I share 10 real-life complexities my clients to date have typically needed help with; they didn’t know the answers, and why they came to me for help.

If the pressure kicks in and you don’t have a structured approach to posting to social media, you’ll find yourself tweeting and posting anything and everything without thought to your followers or the purpose of your business. This isn’t quality content and it’s brand damaging. So stop.