If you’ve not created a marketing strategy before it can appear daunting, especially if you don’t know what goes in “it” and why. If you get it right it will drive your marketing efforts and activities in line with your business objectives.

What is the biggest marketing mistake? Here’s to marketing campaign ‘fails’, day-to-day oversights and the biggest marketing mistake a small business can make…

An effective marketing strategy aligns what you want to achieve as a business, how the marketing function will get you there and the tactical strategies you're going to use.