With tactical marketing you don't know if something new - outside of "what you've always done" - will work until you try; the more you try new things, the more you learn from them.

What is a buyer persona? Why are they important for Marketing? How do they support Sales and Customer Service? A buyer persona can be gold dust, especially if content marketing is identified as a key marketing strategy for your business.

A quote for every artist with creativity at their core, and to all those striving to be more creative day by day.