If the pressure kicks in and you don’t have a structured approach to posting to social media, you’ll find yourself tweeting and posting anything and everything without thought to your followers or the purpose of your business. This isn’t quality content and it’s brand damaging. So stop.

Spotted a wonderful quote that beautifully describes marketing as a function.

What makes you look for a product or service? If you give this some thought you’ll realise it’s because you have a problem and you need help to solve it. And yet, many small businesses take to market promoting ‘what’ they offer, rather than demonstrating ‘how’ it can help their target audience.