Is there a need for employers to reflect on how their teams are communicating, internally and externally? Or should we all take individual responsibility for how we communicate and decide on what channel is appropriate for the message we want to deliver?

An effective marketing strategy aligns what you want to achieve as a business, how the marketing function will get you there and the tactical strategies you're going to use.

Small businesses are working harder than ever to generate new sales with potential customers, retain their current client base and build engagement. So how does creating content help?