There are several definitions in that old Google when you search for “What is marketing?”

My definition: Marketing is effectively sharing what a business or person does and why their product or service is of value.

Those days in between Xmas and New Year. If you did Xmas right you wouldn’t have known what day it was and your body clock would have shifted enough that you woke up around 10am.

I’m working with a couple of clients who have not used Twitter before; they’re unsure of how the platform works or how to leverage it to raise brand awareness. I’m also mentoring someone new to the world of marketing and advising how they can use Twitter to help build their professional profile.